For brands, borrowing the image of cats to shorten the distance with consumers, and even deepening consumers' brand dependence by "cloud sucking cats" will become the future development trend. Recently, OPPO released a fax number database new phone, Reno, which changed the style of previous blockbusters. A kitten was invited to shoot three advertisements with a literary and healing temperament. Notes of a Night Owl·Night Supper Notes of a Night Owl·City Notes of a Night Owl·Party "Notes of a Night Owl" uses the cat's clear "eyes of night vision" as a metaphor for Reno's super night photography function.
The three themes of the advertisement reproduce the three scenes of the night shot respectively: a late-night snack stall full of fireworks, a night-view fax number database rooftop where a girl dances alone, and a late-night gathering of friends. As of now, the series has received 72.1w views on Tencent Video. Combined with the previous explosion of Starbucks cat claw cups, it is not difficult to find that the cat economy is more and more in line with the tastes of brand owners and consumers, so what kind of energy does it contain? The cat economy In 2015, Japanese economists coined a new term: cat economics.
In layman's terms, no matter how difficult the economy is, the public's enthusiasm for cats and related products will always be high. As long as businesses use cats correctly, they can attract attention and benefit from them. That is, cats drive the fax number database economy, which has also become a commercial symbol. In 2017, the term "sucking cats" started appearing online, followed by a "viral" spread around the world. "Clouds sucking cats" refers to the behavior of some people who love cats too much, but cannot keep cats due to their own reasons, so they regularly pay attention to cats on social media. With the rise of cat content sharing, the "cat-sucking trend" has gradually spread around the world.