Posted: 2020-12-12 How would an SEO agency be built today? That was the tough question behind our three-part analysis on the state of SEO agencies Banner Design in an uncertain 2020. Our team at SEOmonitor designed this strategic experiment to help agency leaders think about the forces influencing their business and the opportunities to optimize or grow their agencies. First, we explored consumer and business trends since the start of the pandemic, to understand how markets and behaviors have changed. Next, we analyzed approximately 36,000 SEO and digital Banner Design marketing agencies worldwide to highlight their current business models, using Osterwalder's Business Model Canvas (BMC) tool. To complete our strategic thinking experiment, we ask: • What's next for the SEO industry? • How can SEO agencies evolve in the new context?
We'll explore the answer by looking at high-impact Banner Design business trends in the SEO industry, making sense of the Business Model Canvas – the current state of your agency and what you can change – and then putting them together. We base our insights Banner Design on research, interviews with SEO experts, and practical examples found during our Circle Sessions – a mastermind-like workshop for agency founders and top managers to work on pressing issues. Primarily, the one that focused on the future of agencies and BMC with Luke Lauer (CEO of TitanGrowth), Nick Wilsdon ( senior partner at TorquePartnership ) , Radu Marcusu (CEO of Upswing) and Cosmin Negrescu (founder of SEOmonitor and an SEO agency). Let's start! Business Trends Influencing SEO Banner Design Agencies By fleshing out the consumer and business trends we covered in Part 1 of this trilogy, you should begin to address those that are relevant to building an SEO agency today. And, more importantly, figure out which ones are here to stay and which ones are just a fad with no long-term implications.
This is an important step in understanding the new context shaping the business. To help you see more clearly, remember to place them on Gartner's hype cycle - an Banner Design innovation curve that indicates whether it's just hype surrounding a particular trend or whether it's becomes productive and mainstream. This is how you consider the scale of the trend and its second order effects - the series of consequences that a trend has, which are not visible at first sight. Remember Banner Design Henry Ford's innovation in the mass production of automobiles? The accessibility of automobiles had a side effect on retail, as people could travel farther and carry more goods, so larger convenience stores could be developed. Two good questions to ask yourself at this point: