A clear theme: move away from highly polished sets of specific keywords (keyword focus) and cover variations and natural language used to convey content meaning to target audiences. Term Frequency - Inverse Document Frequency (TF-IDF): How often you use terms in content and the perceived importance of those terms to that content - it's not keyword stuffing! Optimizing e-commerce sites for voice Although Google Search Console has not yet included voice filter types in search analytics reports, there are still ways to use search behavior to increase your website's claim and authority by matter of voice search. Here are some of my top tips for optimizing e-commerce stores for voice. Advertising Continue reading below Site Search: People use the site search feature when they have trouble finding a product, brand or service provided.
Your Google Analytics fax list account (or chosen alternative data tool) captures all of this information and allows you to create content, add new services to the site, and reposition content so users can have a better commerce experience. electronic. By leveraging insights from datasets like this, you can ensure your site renders effectively for voice commands, specific to your audience. User demographics: The critical aspect of voice search success in e-commerce stores is to cater to your consumer niche and provide an experience closely tailored to user needs. If a large portion of your target population are UK-based millennials with interests in technology and university-level education, the content provided in your store should reflect this. From imagery and video to audio and text, presenting content effectively will make the difference between people discovering your site via voice commands and buying, or going elsewhere.
Advertising Continue reading below Speed of delivery: People talk to search engines because they are in a hurry and have a very immediate need. With the growth in success of mobile search (now over desktop search) and the ability to make informed purchasing decisions on the go, the speed of content delivery is directly correlated to voice and e-commerce gains. The faster your site responds to search needs, the greater the resulting value. Mobile-friendliness: The next level up in delivering a fast e-commerce experience is the . This covers things like responsive website design, prioritization, content delivery, button size, and more. When someone arrives at your website after completing voice search commands, they expect easy access to the information (and likely product) they were looking for and a responsive experience to complete the end result (buy something) as soon as possible.