Earn relevant backlinks from sites related to your niche. Use links to build your authority and credibility. Remember, backlinks alone are not Photo Background Removing a decisive ranking factor. They will only start to play a role when the number of downline sessions is really considerable. Doman Age Equals Authority The age of the domain plays a bigger role in the ranking of websites in Yandex than in Google. It can be difficult and time consuming for new sites to get rankings. Sites with very few pages have a particularly tough time. Fortunately, you can check what Yandex thinks is the creation date of a particular page by checking the cache data in Yandex. You can do this with the help of Website Auditor (disclaimer: my tool). Advertising Continue reading below Photo Background Removing Website Auditor will show you how many pages of your domain were indexed by Yandex and when they were indexed. yandex2 6.
On-page content matters more Google may care about fresh, high-quality content, but Yandex is obsessed. In fact, according Photo Background Removing to Matthew Woodward, some offenses (such as stuffing too many keywords on a single page) are more dangerous [in Yandex] than in Google. That said, there is no universal recipe for success and the frequency of content updates largely depends on the nature of the business. My general recommendation is to add fresh content as often as it makes sense for your website. Advertising Continue reading below However, be aware that duplicate content carries severe penalties - even technical errors can result in greater negative penalties on Yandex rankings than you might incur on your Google rankings. For example, Photo Background Removing e-commerce sites that have separate pages for products with tiny differences (eg size, color, etc.) may risk running into Yandex's duplicate content filter.