I was chatting with a buddy recently. He started his own business and told me a lot about the process of his company starting from nothing. From this, when I was in charge of a brand new project, how should I start from nothing? Build, what is my strategy, bulk sms service and what is my methodology? Does this strategy and methodology sound familiar, and is it that the defense has been tortured by the soul? This time, we will talk about strategies based on the commercialization projects I have done before (this article is just a summary based on my own thinking). What is a strategy? (from Baidu Encyclopedia) Strategies, tactics; tactics. Generally refers to: A collection of solutions that can bulk sms service achieve the goal; Action lines and methods of struggle formulated in accordance with the development of the situation;
There is the art of struggle and can pay attention to the way. To briefly explain my understanding, the so-called strategy is a series of targeted methods and bulk sms service means that are planned and formulated in order to achieve the goal. Last year, I made a commercialization project with the user's livelihood tool (public transportation) as the core product (the tool's carrier is a WeChat applet), and the goal was to find a commercial model, which is actually to make money. In order to achieve this goal, I have developed a series of plans, each of which is aimed at a different goal, bulk sms service and these plans are integrated into a strategy. After receiving this task and confirming the goal, I probably made the following strategic plan for this task: Stage 1:
Commercialization model testing , confirming what kind of commercialization model is currently feasible based on existing capabilities; Stage 2: Scenario expansion, increase the number of interactions , tap the related needs of user scenarios, expand new bulk sms service column scenarios, and increase the number of user interactions (PV); Stage 3: Mining advertising space, increasing monetization ability , and adding advertising space based on expanded scenarios; Stage 4 : Based on new expansion scenarios, try new commercialization models and add more commercialization scenarios; Stage 5: Introduce marketing activities, improve UV quality , and increase the number bulk sms service of interactions per capita; Stage 6: Confirmation of commercial model, refined operation, and efficient operation; Throughout all stages: building operational capabilities, basic operations.