Simply don't know their customers. The term buyer persona represents a typical profile of a user who represents our target audience. This is the starting point for identifying potential additional customers. Defining buyer personas is paramount in tailoring our offers and products so they are tailored to potential and non-prospect customers . Subsequent works will therefore have a more personalized side. However, it's not just about the product, the framework and communicating with it must follow the same lines. For example, the content of our website as well as the shape graphics.
Images and messages must reflect the characteristics of the Latest Mailing Database customers we are targeting. Buyer personas are of course not real people, they represent people who would come to our business or our e-commerce to buy in person. We have to use our imagination to understand how to draw a typical outline, although experience will certainly help us to outline the perfect client anyway. The first question that arises when adopting a buyer persona strategy is: who is our ideal customer? What do my clients have in common? What are their habits and needs.
Buyer Persona Template This is an example of a template where you can outline a first piece of information about our typical customer. To fill each empty box, you'll need a detailed analysis of our existing customers. who I am? What is their passion? What homework do they do? Some useful tools for getting answers to these questions are: Interviews: Chats, even informal ones, can be used to really understand what our customers need or expect from us. Trying not to take it too far, you can extrapolate his inspiration for better planning and marketing campaigns. Survey: A simple email with a few questions and you're done.